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People just can't get enough of ADHM's music, sets record with a billion streams

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The first Indian album to be streamed more than one billion times is here. And, of course, it belongs to Bollywood. 

Ae Dil Hai Mushkil, a film that generated a lot of buzz, has ruled the music charts since its October release. 

Within 48 hours of launch, its title track had reportedly clocked a million streams on Saavn, India’s homegrown Apple Music rival, setting a new record for the service. 

On YouTube, meanwhile, the music album recorded over 4.1 million hits.

And three of its tracks individually crossed the 100-million mark. Read more…

More about Streaming Services, Music, Bollywood, India, and Watercooler

Full article:People just can't get enough of ADHM's music, sets record with a billion streams

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